Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) ensures your brand isn’t just found, it’s featured in answers, summaries, and overviews generated by ChatGPT, Gemini, Perplexity and Google AI Overviews.
Generative Engine Optimization (GEO) goes beyond traditional SEO. It molds your digital presence, so that when AI models compile responses, your business is top of mind. By aligning your assets with the inputs and patterns these models use.
At Seven SEO, we don’t chase keywords, we follow intent.
Our AI Search Optimization process starts where real conversations happen. We dive deep into organic traffic sources like Reddit, community forums, and niche platforms to uncover the raw, unfiltered questions your audience is asking. These insights power the foundation of our strategy.
1. Intent Mining
We analyze user-generated content across platforms like Reddit to surface real pain points, buying signals, and search intent patterns your competitors are blind to.
2. Topic Cluster Creation
Based on these insights, we build comprehensive topic clusters that mirror how people actually think and search, ready to serve both AI search engines (like ChatGPT, Perplexity) and traditional search (Google).
3. Content Strategy Revamp
We align your existing content with current user intent, identify content gaps, and craft a strategy that connects the dots between awareness and conversion. It’s not just about more content, it’s about smarter content.
4. EEAT-Driven Optimization
To build long-term authority, we optimize every piece with EEAT principles (Expertise, Experience, Authoritativeness, Trustworthiness). This includes adding expert sourcing, first-hand perspectives, author bios, and structured data, all critical for standing out in AI-driven results.
5. Brand Mention Amplification
We incorporate strategic brand mentions using digital PR and contextual linking that not only improve visibility but also reinforce your brand’s relevance across high-authority surfaces.
Our Approach
Expected Outcomes
Diversified Traffic Sources
Intent Driven Content
Establish Topical Authority
Strengthened Authority Signals
GEO is the practice of optimizing your content, brand entities, and local signals so AI-driven search engines and chatbots (e.g., ChatGPT, Gemini, Copilot) include and feature your business in their generated answers.
Traditional SEO targets ranking in search result pages, while GEO targets inclusion in AI-generated responses—shaping what information language models choose to surface and how they present it.
Also called GEO services, these offerings combine content engineering, entity management, technical SEO, and local schema to improve your visibility and answer-share in AI search interfaces.
Major platforms include ChatGPT, Google AI Overviews & AI Mode, Microsoft Copilot, Perplexity.ai, Gemini, and other emerging AI assistants.
A GEO audit examines your content structure, entity profiles (Knowledge Graph data), schema markup, local citations, and AI-specific keyword mapping to identify gaps and opportunities.
Initial improvements (e.g., richer entity panels, schema validation) can appear in 4–6 weeks; measurable AI answer-share gains typically emerge in 3–6 months.
Common deliverables: AI-friendly content briefs, enriched schema markups, updated Knowledge Graph profiles, local citation reports, AI answer-share tracking dashboards, and monthly performance reviews.
Key metrics include AI answer inclusion rate, featured-snippet share, branded AI queries growth, local AI map-pack appearances, and incremental leads sourced via AI channels.
Absolutely. GEO complements traditional SEO by extending your visibility into AI-driven channels, ensuring both organic listings and generative answers work in tandem to drive traffic and conversions.