YouTube videos are appearing in Google’s AI Overviews at rates that would make traditional SEO experts weep. If your startup isn’t creating YouTube content optimized for AI discovery, you’re invisible in the search results that actually drive conversions. AI Overviews have fundamentally changed what “ranking” means, and YouTube content is winning because it gives AI […]
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Here’s what most Series A founders get wrong about SEO: they treat it like a nice-to-have channel that might pay off in 18 months. Meanwhile, their paid acquisition costs are climbing 15–20% year-over-year, and their CAC payback period just hit nine months. A properly executed organic strategy can generate $1M+ in qualified pipeline within 12 […]
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Programmatic SEO lets you build hundreds or thousands of landing pages automatically by combining templates with structured data, think Zillow’s city pages or Yelp’s business listings. For SaaS companies, this means creating targeted pages for every use case, integration, comparison, or location your product serves, capturing long-tail search traffic that would be impossible to write […]
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You’ve probably read dozens of articles promising “b2b SaaS growth hacks” that turned out to be either obvious advice or completely impractical for your B2B SaaS. When you’re trying to hit aggressive growth targets with a limited budget, you need tactics that actually move the needle. After analyzing what’s working for successful B2B SaaS companies […]
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Most SaaS founders are staring at a Google Search Console graph that goes “up and to the right,” yet their Stripe dashboard is flatlining. If you have traffic but no demos, you don’t have an SEO problem, you have a conversion architecture problem. You’re likely falling into the “Top of Funnel Trap,” where you’re attracting […]
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