Author: Kevork

geo content strategy playbook

Generative Engine Optimization (GEO) Content Strategy Playbook

Most startups watch their CAC climb, and assume faster growth means higher marketing spend. But what if you could cut acquisition costs and get featured in ChatGPT answers? The secret lies in Generative Engine Optimization (GEO), a content strategy that ensures AI-powered search engines like ChatGPT, Perplexity, and Gemini cite your brand as the go-to […]

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how to rank on chatgpt

GEO vs SEO, How LLMs are Different from Search Engines

Traditional SEO is built for keyword-ranking in indexed search engines. GEO (Generative Engine Optimization) is built for visibility inside LLMs, which use pattern recognition, training data, and context instead of keyword-matching or backlinks. If you’re not optimizing for LLMs like ChatGPT, Claude, and Perplexity, you’re invisible in AI-driven discovery, and that’s where your customers are […]

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difference between AIO and SEO

SEO vs AIO: The Ultimate Guide to Winning in the AI Search Era

While you’ve been perfecting your traditional SEO strategy, AI search engines like ChatGPT, Google’s AI Overviews, Perplexity, and Gemini have quietly become the new gatekeepers of digital discovery. Here’s the reality: when someone asks “What’s the best project management tool for remote teams?” or “How do I reduce customer churn?”, they’re increasingly getting their answers […]

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