Your content might be getting cited by AI engines right now, and you don’t even know it. Or worse, your competitors are dominating AI search results while your brand remains invisible, even for topics where you’re the recognized expert. Here’s your complete testing framework to discover exactly where you stand in the AI citation landscape, […]
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Your startup’s content strategy needs to evolve fast. While you’ve been perfecting your SEO game for Google, your potential customers are increasingly turning to ChatGPT, Perplexity, and Google’s AI Overviews for answers. The solution? Generative Engine Optimization (GEO) the practice of optimizing content so AI models cite and reference your brand when answering user queries. […]
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Generative Engine Optimization (GEO) is the practice of structuring and formatting your content so AI-powered platforms like ChatGPT, Perplexity, Google AI Overviews, and Gemini can easily understand, extract, and cite your brand when answering user queries. Think of it this way: if traditional SEO helped you rank on Google’s search results page, GEO helps you […]
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Here’s the bottom line: businesses hire Generative Engine Optimization (GEO) agencies because traditional SEO only gets you so far when 40% of your audience is already asking ChatGPT, Perplexity, and Google’s AI overviews for answers. The right GEO agency doesn’t just optimize for search engines, they optimize for how AI models reference, understand, and recommend […]
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The answer isn’t what most B2B SaaS founders expect: it’s not about choosing between GEO and SEO, it’s about understanding how they create dramatically different buyer experiences and lead to different types of qualified prospects. SaaS companies discovering that GEO-driven leads convert 60% faster than traditional SEO leads, not because GEO is “better,” but because […]
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