Blog - Seven SEO

seo topical authority

What is Topical Authority in SEO and How to Build it?

Most marketers still think SEO is about finding the right keywords and using them as much as possible. But that approach is starting to fall short. What’s working now is something different: showing that you actually know what you’re talking about. Instead of chasing one keyword at a time, more startups are creating useful, in-depth […]

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AI search optimization strategy

How to Get Your Brand Mentioned by ChatGPT and AI Search Engines

While you’ve been perfecting your traditional SEO strategy, AI search engines like ChatGPT, Google’s AI Overviews, Perplexity, and Gemini have quietly become the new gatekeepers of digital discovery. When someone asks “What’s the best project management tool for remote teams?” or “How do I reduce customer churn?”, they’re increasingly getting their answers from AI-powered responses […]

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what is growth marketing

What is Growth Marketing? From Experiment to Expansion

Growth marketing: It seems self-explanatory. Isn’t the very purpose of marketing to grow your business? You track metrics like website visitors, leads, and customers looking for improvement. But “growth marketing” actually refers to a very specific approach. It’s about businesses growing exponentially by discovering the power of combining creativity with data-driven practices – using both […]

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