Author: Kevork

intent based outreach

Why Intent Based Outreach Works for B2B Sales

Cold outreach isn’t as effective as it used to be, traditional cold outreach methods are delivering diminishing returns. Decision-makers are bombarded with generic pitches that fail to address their specific needs, resulting in dismal open rates and minimal conversions. Intent-based outreach, a sophisticated approach that’s transforming how forward-thinking companies connect with prospects at precisely the […]

Learn More

B2B Marketing Playbook for Founders

B2B marketing has transformed from simple lead generation into a sophisticated, multi-channel endeavor requiring strategic precision and technological integration. For founders looking to scale their B2B startups, understanding the full spectrum of marketing strategies has become non-negotiable for sustainable growth. This playbook is designed specifically for founders navigating the growth stage of their B2B businesses. […]

Learn More
AI marketing

How to Use AI in Marketing for SaaS Growth

Artificial intelligence adoption in marketing is increasing, In fact, adoption of AI in marketing has surged in 2024–2025. One industry analysis notes a “meteoric rise” in AI adoption because AI can “personalize experiences, streamline workflows, and unlock valuable insights from data at scale”. SaaS growth marketers leverage AI for everything from automated content and email […]

Learn More