Here’s the reality check no one’s talking about: with Google, you might still get clicks from position seven or eight, but AI search engines like ChatGPT, Perplexity, and Gemini are fundamentally different beasts. They don’t show ten blue links, they give one authoritative answer. If your content isn’t optimized for Generative Engine Optimization (GEO), you’re […]
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Here’s what most startups miss: topical authority doesn’t just boost your search rankings, it can increase conversion rates by 35-50% compared to generic content marketing approaches. When you establish deep expertise in your domain, visitors don’t just find you; they trust you enough to buy from you. The connection between authority and conversions isn’t coincidental, […]
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E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, Google’s framework for evaluating content quality and determining which sites deserve top search rankings. For growth-stage startups, mastering E-E-A-T isn’t just about SEO rankings; it’s about building the credibility that converts visitors into customers and lowers your customer acquisition costs through organic authority. Simply put: Google wants […]
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