Generative Engine Optimization (GEO) is the practice of structuring and formatting your content so AI-powered platforms like ChatGPT, Perplexity, Google AI Overviews, and Gemini can easily understand, extract, and cite your brand when answering user queries. Think of it this way: if traditional SEO helped you rank on Google’s search results page, GEO helps you […]
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Here’s the bottom line: businesses hire Generative Engine Optimization (GEO) agencies because traditional SEO only gets you so far when 40% of your audience is already asking ChatGPT, Perplexity, and Google’s AI overviews for answers. The right GEO agency doesn’t just optimize for search engines, they optimize for how AI models reference, understand, and recommend […]
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The answer isn’t what most B2B SaaS founders expect: it’s not about choosing between GEO and SEO, it’s about understanding how they create dramatically different buyer experiences and lead to different types of qualified prospects. SaaS companies discovering that GEO-driven leads convert 60% faster than traditional SEO leads, not because GEO is “better,” but because […]
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How can you improve something you can’t measure? If you can’t measure your AI search visibility, you can’t optimize it. Startups are using specialized GEO audit tools to track their performance across ChatGPT, Perplexity, Claude, and Google AI Overviews, and some are reporting 40-60% increases in qualified lead generation. Traditional SEO tools can’t track AI […]
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Here’s what most startups miss: topical authority doesn’t just boost your search rankings, it can increase conversion rates by 35-50% compared to generic content marketing approaches. When you establish deep expertise in your domain, visitors don’t just find you; they trust you enough to buy from you. The connection between authority and conversions isn’t coincidental, […]
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