Your pillar content should be refreshed every 6-12 months, but the real answer isn’t about calendar dates, it’s about performance signals, algorithm changes, and competitive moves that directly impact your startup’s customer acquisition cost (CAC) and search visibility. Most growth-stage startups treat pillar pages like “set it and forget it” content. That’s a costly mistake. […]
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Generative Engine Optimization (GEO) isn’t just the future of search, it’s happening now, and SaaS startups are seeing conversion rates of 27% from AI-sourced traffic compared to just 2.1% from traditional search. The problem? Most growth teams are still running experiments from the SEO playbook. Here’s your tactical guide to growth marketing experiments specifically designed […]
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Reddit isn’t just a social platform anymore, it’s become the internet’s most powerful content distribution engine. With AI systems like Perplexity citing Reddit 6.6% of the time and Google AI Overviews pulling Reddit content 2.2% of responses, your Reddit strategy directly impacts both traditional SEO and AI search visibility. Here’s your complete playbook for leveraging […]
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You’ve published a blog post and now you’re wondering: “Is this actually helping us become the go-to source in our space?” The answer isn’t in vanity metrics or gut feelings, it’s in measurable data that tells you exactly where your content stands against competitors. Here’s how to quantify content authority using real metrics from Google […]
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SEO agencies that don’t adapt to Generative Engine Optimization (GEO) will become obsolete within 18 months. While generative AI currently has a small share of the search market, it’s growing rapidly and may represent 10% of website traffic by next year. The agencies thriving today are those that seamlessly blend traditional SEO expertise with GEO […]
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