Product-led startups should focus 70% of their GTM budget on self-serve channels (SEO, product virality, community), while sales-led startups need relationship-heavy channels (LinkedIn outbound, events, partnerships) that support longer deal cycles and higher contract values. The channel mix you choose directly impacts your customer acquisition cost (CAC), sales velocity, and ability to scale without proportionally […]
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Most startups burn through their runway building products in isolation, only to discover that “build it and they will come” is startup suicide. The reality? “Build it and they will come!” is quite possibly the number one attitude that kills great ideas and early stage startups. Here’s your complete 90-day framework for turning product ideas […]
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Generative Engine Optimization (GEO) isn’t just the future of search, it’s happening now, and SaaS startups are seeing conversion rates of 27% from AI-sourced traffic compared to just 2.1% from traditional search. The problem? Most growth teams are still running experiments from the SEO playbook. Here’s your tactical guide to growth marketing experiments specifically designed […]
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Here’s what every founder needs to know: growth hacking is the go-to marketing response for bootstrapped startups that need customers without burning through runway. This isn’t about magic tricks or viral stunts, it’s about systematically finding creative, data-driven ways to acquire your first paying users before you can afford traditional marketing campaigns. If you’ve just […]
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Building a SaaS product without beta testing is like launching a rocket without a test flight, you might reach orbit, or you might crash spectacularly. After helping dozens of SaaS companies optimize their pre-launch strategies at SevenSEO, we’ve seen firsthand how the right beta testing approach can make or break a product launch. Let’s be […]
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