Here’s what every founder needs to know: growth hacking is the go-to marketing response for bootstrapped startups that need customers without burning through runway. This isn’t about magic tricks or viral stunts, it’s about systematically finding creative, data-driven ways to acquire your first paying users before you can afford traditional marketing campaigns. If you’ve just […]
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Building a SaaS product without beta testing is like launching a rocket without a test flight, you might reach orbit, or you might crash spectacularly. After helping dozens of SaaS companies optimize their pre-launch strategies at SevenSEO, we’ve seen firsthand how the right beta testing approach can make or break a product launch. Let’s be […]
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Customer Acquisition Cost (CAC) isn’t just another metric, it’s the compass that guides your growth strategy and determines whether your business will thrive or struggle to survive. Understanding and optimizing your CAC can mean the difference between sustainable growth and burning through your runway without meaningful returns. This comprehensive guide will walk you through everything […]
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Growth marketing: It seems self-explanatory. Isn’t the very purpose of marketing to grow your business? You track metrics like website visitors, leads, and customers looking for improvement. But “growth marketing” actually refers to a very specific approach. It’s about businesses growing exponentially by discovering the power of combining creativity with data-driven practices – using both […]
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