For most growth-stage SaaS companies, a specialized SEO agency wins on speed, cost-efficiency, and results, especially if you’re racing to lower CAC and rank in both Google and AI search. In-house makes sense when you’ve got $200K+ to invest annually and need daily, embedded strategic control. But here’s the thing most founders miss: you don’t […]
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SEO audit is a systematic health check of your website that identifies what’s working, what’s broken, and what’s costing you organic traffic. For growth-stage startups, a proper audit doesn’t just surface problems, it reveals the specific bottlenecks preventing you from scaling efficiently and lowering your customer acquisition cost. This 17-step framework gives you a complete […]
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YouTube videos are appearing in Google’s AI Overviews at rates that would make traditional SEO experts weep. If your startup isn’t creating YouTube content optimized for AI discovery, you’re invisible in the search results that actually drive conversions. AI Overviews have fundamentally changed what “ranking” means, and YouTube content is winning because it gives AI […]
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Here’s what most Series A founders get wrong about SEO: they treat it like a nice-to-have channel that might pay off in 18 months. Meanwhile, their paid acquisition costs are climbing 15–20% year-over-year, and their CAC payback period just hit nine months. A properly executed organic strategy can generate $1M+ in qualified pipeline within 12 […]
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Programmatic SEO lets you build hundreds or thousands of landing pages automatically by combining templates with structured data, think Zillow’s city pages or Yelp’s business listings. For SaaS companies, this means creating targeted pages for every use case, integration, comparison, or location your product serves, capturing long-tail search traffic that would be impossible to write […]
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