Building a SaaS product without beta testing is like launching a rocket without a test flight, you might reach orbit, or you might crash spectacularly. After helping dozens of SaaS companies optimize their pre-launch strategies at SevenSEO, we’ve seen firsthand how the right beta testing approach can make or break a product launch. Let’s be […]
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Customer Acquisition Cost (CAC) isn’t just another metric, it’s the compass that guides your growth strategy and determines whether your business will thrive or struggle to survive. Understanding and optimizing your CAC can mean the difference between sustainable growth and burning through your runway without meaningful returns. This comprehensive guide will walk you through everything […]
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Why 12 Weeks Changes Everything Most startups fail not because they lack a great product, but because they can’t consistently acquire and retain paying customers. The difference between companies that scale and those that stagnate lies in their approach to systematic growth. This 12-week framework transforms scattered marketing efforts into a cohesive growth engine. By […]
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Most founders believe success comes from grand vision and hefty budgets. The truth? It often comes from running small, structured tests to uncover real insights fast. The Lean Startup methodology, pioneered by Eric Ries, flips traditional planning on its head. Rather than spending months (or years) building a “perfect” product, lean teams launch a Minimum […]
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