Category: Startups

SEO sprint

12-Week SEO Sprint, How We Build SEO Growth Engines

Growth-stage startups using our 12-week SEO sprint methodology typically achieve 200-400% organic traffic growth and reduce customer acquisition cost (CAC) by 60-80% compared to paid channels. The key difference isn’t working harder, it’s executing the right strategies in the optimal sequence while building sustainable competitive advantages. Most startups fail at SEO because they treat it […]

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product led vs sales led startups gtm

Best GTM Channels for Product-Led vs. Sales-Led Startups

Product-led startups should focus 70% of their GTM budget on self-serve channels (SEO, product virality, community), while sales-led startups need relationship-heavy channels (LinkedIn outbound, events, partnerships) that support longer deal cycles and higher contract values. The channel mix you choose directly impacts your customer acquisition cost (CAC), sales velocity, and ability to scale without proportionally […]

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AI optimization mistakes

Common Mistakes Startups Make When Optimizing for AI Search (And How to Avoid Them)

Most startups are making the same critical mistake with AI search optimization: they’re treating it like traditional SEO with a few tweaks, when it’s actually a completely different game. While the foundation of LLM optimization overlaps substantially with traditional SEO, they aren’t exactly the same. The result? Your competitors are capturing AI-powered traffic while your […]

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