AI search optimization
SEO & Generative Engine Optimization
Generative Engine Optimization (GEO) ensures your brand isn’t just found, it’s featured in answers, summaries, and overviews generated by ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews, and emerging AI search platforms.
Generative Engine Optimization (GEO) goes beyond traditional SEO. It molds your digital presence, so that when AI models compile responses, your business is top of mind. By aligning your assets with the inputs and patterns these models use.
Our data-driven approach and commitment to transparency set us apart. We work closely with you to understand your business objectives, crafting an AI optimised SEO strategy that aligns with your business goals and delivers measurable results.
Our Approach
GEO & AI-Optimized SEO Solutions
Diversify Traffic Sources
Spy on your Competitors
Monitor Content Performance
Track SEO ROI
GEO is the practice of optimizing your content, brand entities, and local signals so AI-driven search engines and chatbots (e.g., ChatGPT, Gemini, Copilot) include and feature your business in their generated answers.
Traditional SEO targets ranking in search result pages, while GEO targets inclusion in AI-generated responses—shaping what information language models choose to surface and how they present it.
Also called GEO services, these offerings combine content engineering, entity management, technical SEO, and local schema to improve your visibility and answer-share in AI search interfaces.
Major platforms include ChatGPT, Google AI Overviews & AI Mode, Microsoft Copilot, Perplexity.ai, Gemini, and other emerging AI assistants.
A GEO audit examines your content structure, entity profiles (Knowledge Graph data), schema markup, local citations, and AI-specific keyword mapping to identify gaps and opportunities.
Initial improvements (e.g., richer entity panels, schema validation) can appear in 4–6 weeks; measurable AI answer-share gains typically emerge in 3–6 months.
Common deliverables: AI-friendly content briefs, enriched schema markups, updated Knowledge Graph profiles, local citation reports, AI answer-share tracking dashboards, and monthly performance reviews.
Key metrics include AI answer inclusion rate, featured-snippet share, branded AI queries growth, local AI map-pack appearances, and incremental leads sourced via AI channels.
Absolutely. GEO complements traditional SEO by extending your visibility into AI-driven channels, ensuring both organic listings and generative answers work in tandem to drive traffic and conversions.